In 2017, the fashionistas of Kinshasa were introduced to a one-stop shopping paradise that offered them a dynamic shopping experience with the latest fashion must-haves called ELEGANCE.

Elegance tapped into a huge unexplored market by offering an elevated shopping experience to the diverse population of Congo.

Owing to its strategic location in the heart of Kinshasa and Lubumbashi, Elegance has promptly become the quintessential shopping destination for the people in the region and the neighbouring cities of Congo. Going forward, Elegance seeks to expand its footprint in Africa.

The thoughtfully designed interiors with well-trained staff create an international dimension for one-stop shopping. With an effective marketing strategy, the sales performance of the existing brands is positive. Elegance is planning to evolve over the next decade as a global brand.